What is it about children in pyjamas? Maybe it's because if they're in their pyjamas, you're surely about to have at least a bit of a break.. But there's nothing sweeter, is there? Squeaky clean, hair brushed, ready to sleep. And as far as we're concerned, the smarter the pjs, the better. Gingham, piping, Oxford blues, pretty pinks and greens in crisp cotton and a sprinkling of velvet  - some might say 'not just for bedtime'..